Market Aimlux.ai through TD SYNNEX’s Destination AI program, the strategy should move beyond simple hardware and software sales. Destination AI is a framework designed to bridge the "AI skills gap" for partners.
By positioning the Enterprise Architect (EA) as a core component of the TD SYNNEX ecosystem, you transform Aimlux.ai from a product into a strategic service that resellers can easily adopt and sell.
1. Positioning the "EA" as a Service (EaaS)
The biggest challenge for TD SYNNEX partners is translating AI curiosity into technical deployment.
The "Expert-on-Demand" Play: Market the Enterprise Architect as a pre-packaged expert resource. Within Destination AI’s Enablement pillar, Aimlux.ai can be the "expert-on-call" for partners who don't have their own AI architects.
Integration with "AI Game Plan": TD SYNNEX recently launched the AI Game Plan—a workshop series for discovery and activation. Position the EA as the person who leads these workshops for the reseller, ensuring the use cases (Military, Gov, or Commercial) are technically sound from day one.
2. The "Solution Factory" Bundles
TD SYNNEX uses its Solution Factory to create "Click-to-Run" validated designs. This is the primary home for your hardware-specific stacks.
The PowerGraph.ai Bundle (IBM Power 10/11): * Value: Market this to the IBM partner base as the "Sovereign AI Stack." * Narrative: High-security AI inference for regulated industries (Banking, Gov) that cannot risk data leakage. Focus on the Fusion (KGNN) ability to turn legacy IBM data into actionable intelligence without moving it to the public cloud.
The smartFabric.ai Bundle (x86): * Value: Market as the "Agile Edge AI" solution.
Narrative: Utilize EVS (Video) and Equitus 7 (Geo-spatial) on standard x86 servers (Dell/HPE/Lenovo). This is a "Defense-at-the-Edge" play for smart cities or military theater operations.
3. Public Sector Vertical via DLT
TD SYNNEX’s public sector arm, DLT, is the key to your Military and Government targets.
Governance & Guardrails: Use KoGen to address the strict compliance needs of the DoD. Market Aimlux.ai as the "Authorized AI" that meets federal security standards.
Mission-Specific Use Cases: * Tactical Awareness: Equitus 7 + smartFabric.ai for real-time troop or asset movement.
ISR (Intelligence, Surveillance, Reconnaissance): EVS for automated video analysis in government facilities.
4. Marketing Hierarchy for TD SYNNEX Partners
Why this works for TD SYNNEX
TD SYNNEX wants high-margin, repeatable AI practices. Aimlux.ai offers them a tri-fold win:
Hardware Pull: Sells high-value IBM Power and x86 servers.
Software Value: Adds a complex software layer (Equitus suite) that increases deal size.
Service Stickiness: The EA model ensures the customer stays with the partner long-term through deployment and maintenance.
